Like Runtastic, simply for Climbing
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Nowadays most brands are experiencing some vexing marketing problems
Specifically:
Targeting difficulties, due to different types of restrictions both from a legal or policy point of views, such as the introduction of iOS 14.5, the demise of third-party cookies and increased consumer privacy legislation such as CCPA and GDPR
Low profiling, due to the fact that social media platform are mostly generalist and lack the possibility to track relevant information for brands such as experience, preferences and habits
Rising Advertising costs, indeed a study by SimplicityDX calculated that between 2013 and 2022, the average customer acquisition cost (CAC) increased by 222%
solves them all
by ensuring:
A very targeted audience, composed of climbers, be they mountaineers or urban sportsmen
High profiling, as NIVA collects user data related to skills, preferences, habits, gear as well as anagraphical and geographical information
Lower advertising costs, as compared to traditional channels thanks to effective targeting and profiling
A dream space in which to get noticed
ENGAGED COMMUNITY
Only ninches of enthusiasts
“GLOCAL” VISIBILITY
Decide whether to target local or global communities
NETWORK EFFECTS
Increased conversion rates
We offer three different marketing opportunities for brands
BRAND AWARNESS & SELLING PRODUCTS
TWO OPTIONS TO CHOOSE OR MIX, BASED ON YOUR MARKETING GOALS
The Phygital option leverages specific Events managed in the app (like outdoor festivals, gyms’ competitions, street boulders)
The Full Digital option gives access to the whole NIVA community
A DIGITAL CHANNEL FOR REAL EVENTS
HOW IT WORKS
Select the events to participate in as a “sponsor“
Select the plan and get your digital spaces in the app, viewed by all participants
Increase your brand awareness, get new leads and increase sales
100% VISIBILITY
all climbers use the app during the event
TOWARDS AN INTERNATIONAL COMMUNITY
HOW IT WORKS
Select the period and the showcases of interest
Select the plan and get your digital spaces in Home and in the “Events“ section
Increase your brand awareness, get new leads and increase sales
ALWAYS WITH THEM
when looking for partners, events and brand offers
DATA for R&D
Data is the new gold. It has been said repeatedly and for a good reason. We offer the possibility of having clustered and detailed analyses of a target audience for R&D purposes.
By leveraging NIVA to collect and analyze user data, brands can gain invaluable insights into consumer behavior, preferences, and trends. This data-driven approach empowers brands to develop innovative products, create targeted marketing campaigns, and optimize their overall market strategy.
NIVA’s data collection capabilities provide a competitive edge by enabling brands to make data-informed decisions and deliver exceptional customer experiences.
HOW IT WORKS
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WE COLLECT USER DATA
habits, gears and preferences
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WE ANALYSE AND CLUSTER DATA
defining profiles and insights
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YOU CHOOSE THE MOST USEFUL INFO
for the development of your products
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Testimonials
What our customers say about collaborating with us
NIVA proved to be the winning solution for the Petzl Belay Experience Tour. A reliable team and a platform that allows seamless management of registrations and impeccable scheduling of competition timings.
NIVA has proven to be a really handy and practical platform for registering and managing participants in a dedicated event, both for the event organizer and the participant himself! It is simple, intuitive and user-friendly, making it easier for the brand to communicate with the public, as well as among the climbers themselves. “Top features” are certainly the event ranking updated in real time and the live group chat!
They already chose us
Do you want to be the next?
Connect with us to get the most from our event management module. Being among the first, you can play a key role in tailoring NIVA to your specific requirements and benefiting from preferential access to our services.
What are you waiting for?!